direct
How To Use Direct Mail Marketing To Your Advantage
Direct mail marketing has become more and more popular over the past couple of years. Companies have been searching for direct marketing solutions that help to grow their business for the cheapest amount of money possible. Direct mail marketing has stepped to the forefront in this arena, which is obvious by all of the direct [...]
Going Public via Initial or Direct Public Offering: The Role of Your Board of Directors
A company’s board of directors can play an important role in determining the kind of funding a public offering receives. If going public is your goal, the selection of board members should be given especially careful consideration. The board of directors serves a couple of important functions for a company that has gone public or [...]
Going Public via Initial or Direct Public Offering: Role of the Securities and Exchange Commission
The Securities and Exchange Commission (SEC) is the most well-known and feared governing body in the financial world. Its very name can be intimidating to a small company hoping to go public, but it doesn’t have to be. The SEC was established by Congress to regulate securities markets with the intent of protecting investors. For [...]
Going Public via Initial or Direct Public Offering: The Role of an Underwriter
Perhaps the most visible and familiar element of the initial public offering process is the underwriter. The underwriter is the organization that is actually responsible for pricing, selling, and organizing the issue, and it may or may not provide additional services. With direct public offerings, there is no need for an underwriter. Selection of a [...]