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Insider Secrets to the Business of Teaching Yoga (Part 3)
In my early years of teaching Yoga, all I accomplished was to run myself ragged and have nothing to show for it. I knew how to find work, as a Yoga teacher. That is the marketing part of the Yoga business, but I needed self-esteem, which I had found in audio books from the self-improvement [...]
Insider Secrets to Marketing Your Yoga Teaching Service (Part 4)
“The Internet is not everything” – when it comes to marketing your Yoga business. You cannot achieve 100% marketing penetration by using Email marketing and having a top-ranked site on every possible search engine. What do I mean? When it comes to advertising, and marketing, your web site is only part of your marketing mix. [...]
Insider Secrets to Marketing Your Yoga Teaching Service (Part 5)
If you want to keep your Yoga students coming back for more, you have to keep your classes interesting. Don’t keep doing the same thing every week. How would you feel if the restaurant you went to served you the “usual” every time you sat down? Most of us would change restaurants, because it’s boring. [...]
Insider Secrets to Marketing Your Yoga Teaching Service (Part 3)
Another clear fact about Internet advertising, for your Yoga teaching services, is the return-on-investment is there. Let’s face it, only people my age, or older, still read the Yellow Pages. Forget the papers, unless you can afford to be on the front page or right next to a mailing label. Most of the people who [...]