same
Branding Or Marketing? Same Or Different?
While marketing and branding are alike in some ways, they are also sometimes mistaken as the same business action. This is not true, but definitely understandable on the two can be misconstrued as the same. There are several brand tools that can also fall into the marketing category. This is what makes the two concepts [...]
They All Do It The Same Way
Sometimes, as small mortgage companies, we get scared by the larger lenders. They have so much more money than we do. They have more employees, great websites, 800 numbers, celebrity spokespeople, and huge advertising budgets. So they must also have great systems that are so much better than ours, right? Wrong. These large companies use [...]
The Six Sigma Tool and TQM are Not the Same
Many business people have yet to recognize the difference between the Six Sigma tool and total quality management, also referred to as TQM. Though, at a glance, they do look rather similar, and the Six Sigma tool does indeed employ some of the techniques and strategies that are the foundation for TQM, they remain two [...]