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How to Write A Compelling Marketing Letter That Actually Gets Read.
Ask a typical consultant where their business comes from and it’s no surprise that you’re likely to hear; “Repeat business from existing clients and referrals.” And while there is certainly nothing inherently wrong with those methods, over-relying on them is one of the main reasons why so many consultants suffer from the inevitable “feast or [...]
How To Prevent Procrastination
We all have a tendency to put things off for various reasons and believe me, I’ve been the master of this one in the past. Understanding why you procrastinate helps you to do something about it. How often have you made yourself ‘busy’ just because you’re putting off doing something you’re resisting? Well, here are [...]
Jews and Darfur: An Open Letter to the Jewish Community
Dear Friends: Let me begin by apologizing in advance for what follows. It is not my intention to lecture anyone about anything. I am no tzaddik, to be sure, and I have no right to preach about righteousness to anyone, let alone members of a community who, in many cases, have a moral compass much [...]
Ways to Increase Leads and Conversion Rate
The aim of your internet marketing efforts is to find as many targeted leads as possible. But marketing isn’t just about finding leads. It’s also about getting those leads to visit your web site and then converting them into subscribers and lifetime customers. There are many different ways to achieve this goal but ultimately you [...]